Asset Light Model

As a business you need to figure out what are your strengths and weaknesses and my strengths are not in asset heavy industries. I am just not knowledgeable about it to be useful. The last attempt I had of Startup Sonoma was in many ways a lesson I should have taken.

Assets are fickle. They need constant upkeep and the knowledge to upkeep them. If you don’t have that knowledge then it is pretty difficult to maintain those assets. Startup Sonoma wouldn’t have functioned without a continuous checklist of tasks that needed to be done and maintenance that involved multiple groups.

Yes, it was also an asset light business since we didn’t own the building or the upkeep, but we were beholden to an actual physical asset.

I suppose what I mean asset light is physical asset light.