YerraCo

Mission

O my soul do not aspire for immortal life but exhaust the limits of the possible.

Pindar

Our mission is to enable infinite compute and infinite zero-carbon energy and make it easy for companies to use both to innovate faster with a primary focus on solving climate change. Success is measured in three numbers: Return on Invested Capital, Revenue Growth of 15% a Year, and Net-Zero CO2 emissions by 2050.

To achieve this mission there are two fundamental things we focus on:

  1. Accelerate the adoption of climate-friendly cloud technologies across industries and consistently make them easier to use and deploy.
  2. Invest to bring about infinite compute and infinite zero-carbon energy.

Principles

That which you see as other than righteousness and unrighteousness, other than all this cause and effect, other than what has been and what is to be—Tell me THAT.

Katha Upanishad

Self

  1. Self-Belief. Without self-belief nothing else matters. The most important aspect to anything is the belief in oneself. Every other principle arises out of that.
  2. Maslow’s Hierarchy of Needs. Without the base physiological needs met, we will not be effective in any endeavor. Before we can be effective as leaders we must meet these needs.
  3. Time Management. There is only so much time in the day. You must be more effective with your time and delegate as many things as possible.
  4. Knowledge. The world is constantly evolving, we must take new knowledge and quickly apply it.
  5. Influence and Power. To make things happen in the world, you need to understand how to get other people to do things.
  6. Investing. Understand how capital flows in a capitalist society.

Work

  1. Customer First. All decisions start with the customer in mind. If a business cannot benefit the customer then a business will not succeed.
  2. Hacker. Get things working without worrying about making things pretty or overthinking. Action first.
  3. Long-Term Thinking. Think in terms of decades and build the world that you want to inhabit.
  4. People, Ideas, Technology. In That Order. Always start with people and serving them, from there pick the ideas and technology that lead to the outcome you want.
  5. OODA (Observe, Orient, Decide, Act). Decisions must be made quickly and with the right tempo.
  6. Sheepdog. Help and benefit the world.

Company

It is in action alone that you have a claim, never at any time to the fruits of such action. Never let the fruits of action be your motive; never let your attachment be to inaction.

Bhagavad Gita 2:47

People

Market

SaaS

SoftwarePurposeStatus
WordPressBlog and ContentUsed
PandadocSales Proposals, ContractsUsed
CloseCRMUsed
CalendlyMeeting SchedulingUsed
FreshdeskHelp Desk and Ticket TrackingUsed
NotionPlanning and Customer SucessUsed
AirtableUser Friendly DatabasesUsed
Google WorkspaceEmail, Calendar, DocsUsed
1PasswordPassword ManagerUsed
SlackChatting & Customer SupportUsed
DropboxFile StorageUsed
FeedlyKnowledge ManagementUsed
GithubCode ManagementUsed
AWSCloud InfrastructureUsed
CloudflareDNS & Edge SecurityUsed
NamecheapDomain RegistrationUsed
QuickbooksBookkeepingUsed
Sierra CommonsCo-working SpaceUsed
ExcalidrawDiagramsUsed
HarvestTime Tracking & InvoicingUsed
StripePayment ProcessingUsed
GumroadOne-Off Products and SubscriptionsUsed
ZapierConnecting SaaS AppsDiscontinued
ApolloSales OutreachEvaluating
IEX CloudStock DataEvaluating

Customer Acquisition

  • Customer Success
  • Marketing
    • SEO & Content
    • Ads & Promotion
  • Sales
    • Sourcing
    • Prospecting
    • Closing

Value

To every man upon this earth Death cometh soon or late. And how can man die better Than facing fearful odds, For the ashes of his fathers, And the temples of his gods.

Thomas Babington Macaulay, Lays of Ancient Rome
  • opsZero
    • Linux
    • IoT
    • Cloud
    • Kubernetes
    • Serverless
    • APIs
    • Web3
  • opsZero Ventures
    • Seed
    • Crypto
    • NFTs
    • DAOs
    • Domains
    • Stocks
    • Forex (USD-INR)

Cash

If I have seen further, it is by standing on the shoulders of giants.

Isaac Newton

Appendix