sales
Challenger Sale
– Listen
– Ask Questions, Lead Them
– Empathy
– Say Little, This is Therapy
– Slow Down, When Speaking
– Put Things in Customer Benefit
– Be funny 🙂
### Step 1: The Warmer
“We are seeing the following three things at other companies like yours. Is
there something you’d like to add? ”This is you are starting with a hypothesis
of the company. What other companies have you worked at that face similar
situations. Make it three things specifically
Get more data back.
### Step 2: The Reframe
Need to have something to the customer which is a reframe. Not a I totally agree
but a , “huh, that is interesting” It needs to SHOCK. If you fail to give this
“huhhow interesting: then you failed the sale because they already though
through of how to do it themselves. Time to break the news that their problems
will not be solved with the solution they’ve imagined.*Get within their OODA
cycle and throw them into chaos so that they have to reframe and reorient their
decision making process around you.
Shock Them Have to create a huh / that’s right
### Step 3: Rational Drowning
They need to really feel like that they need this solution. Make them consider
the opportunity. Do not mention youself at all.Reframe it with solid data. Why
is this important?
Give examples of why this is important
### Step 4: Emotional Impact
Customer has to see themselves in the story you are telling with the
solution.You have to paint a picture of other companies like the customer who
went down a similar path by engaging in behavior that the customer will
immediately recognize as typical of their own company.Help them glimpse into the
future.During a successful Emotional Impact step, your audience will feel
personally connected to your presentation because you’re giving them a scenario
that resembles their own situation.*Relate to pain. Create a story that helps
them feel the pain.What is the unhappy ending here?
Have them be in the picture but the ending doesn’t look good.
### Step 5: A New Way
Talk about solutions not about you. Talk about what the solution can do. I.e
What the capabilities of the new system would be. How to go about it.Convince
them thow much better they would be if they acted differently.They have to buy a
solution before they buy your solution.Tell alternate story with a happy ending.
Tell a solution.Something that could be generic.
### Step 6: Our Solution
Demonstrate how our solution is much better than anything else out there. Tell
them how we have experience in solving that exact need. How we have created a
solution that allows them to figure out how to scale and grow.
Tell them how our solution is better.