In general the company is divided in the following way:

  • WordPress (Why)
    • Notion (How)
      • Github (What)
      • Freshdesk (What)
      • Airtable (What)

WordPress is used for defining the Why. Why are we doing what we do and why things are defined the way they are. Notion defines the How, the People, and the Flywheel. Github, Freshdesk, and Airtable are the what the set of things that are done to improve the products or fulfill customer requests.