I am an avid collector of domains. Sort of ridiculous how many I have because I always thought that I’d pursue 100 things. But doing 100 things poorly is not worth anything. No one wants 100 half assed things. Further, pursuing things outside of your immediate capabilities also adds friction.
Doing anything well requires a bit of expertise. It requires understanding how something works and giving your all to it. Doing things half-assed weighs at you as you never feel accomplished. You can’t give all your energy to it so it always feels unfinished. And you burnout because you have a 100 screws on the ground.
So why does it seem so fun to start a new project? Procrastinating comes in many forms and building something new does result in immediate dopamine. However, at some point the dopamine goes away and you are left with the realization that you have to put in the work. It can be an easy project or a hard one, regardless there will be a time when the work has to get done and you can’t just step aside. You have to put in the effort.
Second, FOMO is big with millennials. We are inundated with social media telling us we need to act a certain way. But the problem is that we always feel like we are missing out. The endless people who seem to be getting rich on media doesn’t stop. So we feel like we need to pursue things we are not necessarily good at which seems to exacerbate our anxiety.
Every person and company has certain capabilities and it is a huge detriment to pursue something completely 180 from it. It makes sense if you can move from x to y easily if x and y share 80% same infrastructure, but if x and y are 100% different say by pursuing a B2B and a B2C business you will fail. The failure happens because you cannot share your capabilities.
Further, there are only so many things that you can be good at. It is better to invest in another business or person pursuing what you want than to try doing it all yourself. This is where I am at. I don’t have the time to pursue everything but I can invest in others.
The end goal of this is that I am divesting most of my domains or letting them expire. I am no longer pushing myself towards things I am not good at. I am focused on building opsZero and making it the best it can be. I’m going to try not to get pulled into FOMO which will require working on myself. I think this will be the big challenge, can I focus?