This is the cycle that any company has to go through and optimize. Each part should be optimized for speed so that it can be made better faster.

Customer Acquisition

A company can’t do much without customers so need to have a repeatable pipeline of customers.

Value

You gotta give your customers value after they hire you so you should provide them with it.

Cash

You will be getting cash at the end so have to do something with that cash including investing it.