The primary goal of a business is to go from customer acquisition to cash as fast as possible while delivering value to your customer. Every part of the tasks from start to finish should be done as quickly as possible. Speed is important.
For this reason I think embedding Calendly into the website makes sense. I provide consulting and I want people to contact me when they have a problem and so I can address it when it is top of mind.
If it isn’t enough to schedule time then that means it won’t matter anyways. By having time on the calendar it forces the other person to figure out if it is needed and reduces my need to go back and forth. My consulting should be as efficient as possible.
I’m going to try it and see what happens.